Roland Wagner, Rainer Dlapka, A Min Tjoa, Erwin Schaumlechner, Hildegard Rumetshofer,
"From Data Mining to Personalized e-Tourism"
, in Andrew J. Frew: ENTER 2004, Research Track Support Disk, Springer Verlag Wien, New York, 1-2004, Rainer Dlapka, Hildegard Rumetshofer, Erwin Schaumlechner, A Min Tjoa, Roland Wagner: From Data Mining to Personalized e-Tourism, ENTER 2004, The Eleventh International Conference On Information Technology and Travel & Tourism, Cairo, Egypt, January 26-28, 2004, Research Track Support Disk
Original Titel:
From Data Mining to Personalized e-Tourism
Sprache des Titels:
Englisch
Original Buchtitel:
ENTER 2004, Research Track Support Disk
Original Kurzfassung:
The number of people using e-tourism is increasing fast. On the one hand, there are business players who establish their offers in the Web, and on the other hand, there are online tourists who benefit from this large pool of touristic data provided in the tourism platforms. In contrast to traditional tourism selling channels such as travel agencies the relationship between seller and buyer is not really transparent in terms of what does the tourist exactly like and what can the vendor appropriately offer. Web mining and personalization are two common techniques to overcome these limitations. The benefits are two-fold: first, the user will be satisfied because his preferences are respected, and second, innovative business ideas can evolve to increase the return on investment for tourism companies. The paper presented here introduces how to benefit from Web mined data to provide personalization and profitable e-business.
Sprache der Kurzfassung:
Deutsch
Veröffentlicher:
Springer Verlag Wien, New York
Erscheinungsmonat:
1
Erscheinungsjahr:
2004
Notiz zum Zitat:
Rainer Dlapka, Hildegard Rumetshofer, Erwin Schaumlechner, A Min Tjoa, Roland Wagner: From Data Mining to Personalized e-Tourism, ENTER 2004, The Eleventh International Conference On Information Technology and Travel & Tourism, Cairo, Egypt, January 26-28, 2004, Research Track Support Disk
Forschungs-