Thomas Werani,
"Evaluation of Customer Retention Strategies in Business-to-Business Markets: An Analytic Network Process Approach"
, in Spekman, R./Wilson, D.: New Priorities and Challenges for Business-to-Business Marketers, Institute for the Study of Business Markets, University Park, Seite(n) 12, 2004
Original Titel:
Evaluation of Customer Retention Strategies in Business-to-Business Markets: An Analytic Network Process Approach
Sprache des Titels:
Englisch
Original Buchtitel:
New Priorities and Challenges for Business-to-Business Marketers
Forschungs-