Kurt Matzler,
"Consumer Confusion in Mass Customization"
, 2005
Original Titel:
Consumer Confusion in Mass Customization
Sprache des Titels:
Englisch
Erscheinungsjahr:
2005
Notiz zur Publikation:
Paper presented at the International Mass Customization Meeting 2005, June 2-3, Klagenfurt/Austria; Co-Authors: Waiguny, M.; Faullant, R.; Bidmon, S.; Fladnitzer, M.;