Kurt Matzler,
"Dimensions and Consequences of Customer E-Confusion in Online Buying Behavior"
, 2005
Original Titel:
Dimensions and Consequences of Customer E-Confusion in Online Buying Behavior
Sprache des Titels:
Englisch
Erscheinungsjahr:
2005
Notiz zur Publikation:
Paper presented at the 4th European Marketing Trends Congress - Paris 2005, January 21-22, Paris, France; Co-Authors: Bidmon, S.; Faullant, R.; Waiguny, M.;