Michael Kummer,
"Market Entry in E-Commerce"
, Serie Net-Institute Working Paper, 2008
Original Titel:
Market Entry in E-Commerce
Sprache des Titels:
Englisch
Original Kurzfassung:
We analyze the behavior of start-ups in e-commerce, namely on Austria's leading price-comparison-site, a multi-product environment with almost complete information. We use weekly panel data on price-quotes of digicams, Audio/HiFi-equipment and hardware. We furthermore use advanced estimation methods, which, having only recently been introduced to IO, aim at using a minimum of modeling assumptions. Thus, being able to trace the behavior of roughly 350 start-up companies and 600 in-cumbents, we investigate whether start-ups have a different composition of product-portfolios, charge lower prices and offer fewer goods.
Forschungs-