Thomas Werani,
"The Importance of Relationship Value for the Stability of Cooperative Buyer- Seller Relationships in Industrial Markets"
, Working Paper des Laboratoire de Recherche en Management (LAREMA) a. d. Bordeaux Ecole de Management, 2001
Original Titel:
The Importance of Relationship Value for the Stability of Cooperative Buyer- Seller Relationships in Industrial Markets
Sprache des Titels:
Englisch
Englischer Titel:
The Concept of Relationship Value in Industrial Markets
Veröffentlicher:
Working Paper des Laboratoire de Recherche en Management (LAREMA) a. d. Bordeaux Ecole de Management