Sara Dolnicar, Bettina Grün, Friedrich Leisch,
"Increasing Sample Size Compensates for Data Problems in Segmentation Studies"
, in Journal of Business Research, Vol. 69, Nummer 2, Seite(n) 992-999, 2016, ISSN: 0148-2963
Original Titel:
Increasing Sample Size Compensates for Data Problems in Segmentation Studies