Julia Schmitt, Erik Hansen,
"How circular economy pioneer companies develop cradle to cradle certified products"
, in European Academy of Management Conference (EURAM), 2018
How circular economy pioneer companies develop cradle to cradle certified products
Sprache des Titels:
We conducted a multiple longitudinal case study on innovation processes by Cradle to Cradle? Certified (C2C) pioneer companies covering the entire inter-organizational innovation network. Our findings show that the C2C product standard triggers innovation processes that are highly knowledge intensity. Our study to the swiftly growing body of circular economy literature by providing deep insights into innovation processes on multiple levels.