Julia Schmitt, Erik Hansen,
"Evolving Interorganizational Promotor Networks for Circular Innovation: the Case of Cradle-to-Cradle"
, in European Academy of Management Conference (EURAM), 2019
Evolving Interorganizational Promotor Networks for Circular Innovation: the Case of Cradle-to-Cradle
Sprache des Titels:
As a popular product design concept, cradle-to-cradle (C2C) directs CI by promoting healthy materials for closed biological and technical loops. Conducting a longitudinal in-depth case study on a C2C frontrunner in the detergent industry, we apply and advance promotor network theory to provide a micro-level analysis of individuals, who advance the CI process across organizations.