"Circular business models and corporate culture identification of main drivers, promoting and inhibiting corporate culture-related factors"
, Johannes Kepler Universität Linz (JKU), Linz, 8-2019
Circular business models and corporate culture identification of main drivers, promoting and inhibiting corporate culture-related factors
Sprache des Titels:
Literature on sustainability shows a strong necessity of moving towards a circular economy. This transition requires circular business models. Organizational culture is considered to be a determining aspect for changing business models in the realm of sustainability, as this approach was revealed by drivers. In this context, organizational values and corporate culture-related factors are significant, as they are difficult to change and largely intangible. In order to combine business models and corporate culture, both concepts are examined and explained in detail in this research. To ensure clarity, all relevant terms are defined in the terminology section. A systematic literature review on promoting and inhibiting factors of corporate culture is conducted, as the main aim of this Master Thesis is to assist companies in their transformation process and provide guidance how to implement business models for the circular economy. The resulting factors of corporate culture are important for both, theory and practice. They can serve as foundation for further research. Furthermore, the factors found in theory constituted an important part of the semi-structured interviews. In order to provide practitioners with relevant input, five sustainable companies from Upper Austria were selected for interviews. The businesses can be connected with their sustainability background. The main purpose of the interviews is to gather support for the theoretical findings as well as identify drivers and promoting and inhibiting values for circular business models. The outcomes show significant results and may be beneficial for companies aiming for such a transition. Furthermore, practitioners, the top management or leaders of other organizations can refer to these successful case examples and adapt their concepts and models. The more awareness that is created the better, as the triple bottom line of sustainability can help improving the world by not focusing on the environment only, but on social and economic aspects as well. The objective of this Master Thesis is to contribute to the challenge of transformation towards a circular economy and should support making the planet a better and more sustainable place.