Michaela Macher,
"Which CSR marketing measures do Sharing Economy Businesses apply and do these measures help to increase their appeal on customers? A cross-cultural study of Austrian and Italian consumers on the example of Airbnb"
, 2020
Original Titel:
Which CSR marketing measures do Sharing Economy Businesses apply and do these measures help to increase their appeal on customers? A cross-cultural study of Austrian and Italian consumers on the example of Airbnb
Forschungs-