Sandra Stötzer, Sebastian Martin, Christiana Broidl,
"Using Certifications to Signal Trustworthiness and Reduce the Perceived Risk of Donors ? An Exploratory Investigation into the Impact of Charity Labels"
, in Gillian Sullivan Mort, in Journal of Nonprofit and Public Sector Marketing, Vol. 35, Nummer 3, Routledge Taylor & Francis Group, Seite(n) 265-289, 7-2021, ISSN: 1540-6997
Original Titel:
Using Certifications to Signal Trustworthiness and Reduce the Perceived Risk of Donors ? An Exploratory Investigation into the Impact of Charity Labels
Forschungs-