The Westwood Experience: Connecting Story to Location, Ronald Azuma
Sprache des Titels:
This talk briefly describes Nokia Research Center Hollywood, a new research lab in Santa Monica and its areas of interest, and then focuses on the first major project completed by this lab: The Westwood Experience, a novel location-based experience that combined Mixed Reality effects and the power of specific, unique locations to tell a simple linear story in a new way. This work was our initial effort in exploring how to use context to make entertainment experiences on mobile devices more compelling. In particular, it combined research with the efforts of Hollywood professionals to build a more compelling experience. The talk concludes with a discussion of what we learned from evaluating this experience.