Introducing Connectivity Analysis to NeuroIS Research
Sprache des Vortragstitels:
International Conference on Information Systems 2012
Sprache des Tagungstitel:
The integration of both neuroscience and psycho-physiological methods
into Information Systems (IS) research in order to better understand how
the brain operates in an IS-relevant context has gained importance.
Articles highlighting the potential of NeuroIS have opened the discussion of
methodological issues associated with the use of fMRI. NeuroIS research,
however, must remain cognizant of the fact that the neural implementation
of complex mental processes is based on activity in a network of varied
brain areas. Against this background, the present article seeks to make a
methodological contribution by introducing methods of connectivity
analysis to IS research and by giving an overview of the basic principles.
We describe different methods of connectivity analysis, discuss a concrete
example, and show how connectivity analysis can inform IS research. The
major objective of this paper is to contribute to a better understanding of
advanced techniques for brain imaging data analysis.