Building Renovation from the Perspective of Eco-Marketing ? Focused on Communication Strategies
Sprache des Vortragstitels:
Englisch
Original Tagungtitel:
World Sustainable Energy Days - WSED-next
Sprache des Tagungstitel:
Englisch
Original Kurzfassung:
The aim of the presentation is to propose several communication measures which should help to stimulate the Austrian renovation rate. Given that measures for the mass-market alone are insufficient, a special focus is laid on target-group related measures.
Sprache der Kurzfassung:
Englisch
Englischer Vortragstitel:
Building Renovation from the Perspective of Eco-Marketing ? Focused on Communication Strategies
Forschungs-