This paper examines crowdsourcing using the institutional logic framework, which is a core perspective in sociology and organization theory. The literature suggests that creative work implies an enduring institutional complexity as there are multiple logics, namely the professional, the market, and the corporation logic in play. Crowdsourcing blurs the boundaries of the organization, which increases the institutional complexity of creative work. The preliminary results of an explorative study indicate that crowdsourcing exerts pressure on the professional logic within the organization. Furthermore, the platform design may trigger the emergence of additional logics, such as the community logic. Finally, it seems that the intermediary serves as a translator who supports the actors (organization and crowd) to cope with the institutional complexity. With respect to the literature on institutional logics, my research contributes to a better understanding of the interaction of multiple logics by specifically incorporating the community logic.