The materialization of humorous mimicry as a form of institutional work
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This study responds to a call for integrating materiality into organizational research.
Meyer et al. (2013: 489) speak of under-theorized ?visual mode? of discourse. The
majority of research has almost exclusively focused on verbal text (Ibid.: 490). We see
images as material artifacts, which carry a sense of perceived reality, but also in so doing
construct this reality albeit often with different intentions. As such, visual artifacts entail
aspects of de/construction and maintenance through the communication of meaning(s),
which work different from other forms of communication. However, building on linguistic
research (c.f. de Saussure as cited in Barthes, 1977), meaning is bound to its context as
the content draws on highly specific social/cultural knowledge and practices. This quality
also applies to visual aspects of communication. Hence, visuals artifacts help create,
maintain, and defend particular forms of practice (compare to Meyer, et al. 2013).