A Critical Reflection of the Relative Position of ?Liability of Foreignness? and ?Value of Diversity? in International Business Studies - A Visualized Approach based on AIB Conference Proceedings Proceedings 2006-2015
Sprache des Vortragstitels:
42nd Annual Conference of the European International Business Academy (EIBA), Liabilities of Foreignness vs the Value of Diversity
Sprache des Tagungstitel:
The key terms ?liability of foreignness? and ?diversity? and their relative importance within other concepts in international business studies are examined by an extensive literature review and a bibliometric approach, for which 6158 full text AIB conference proceedings of the years 2006 to 2015 are used. Intersections of both concepts with each other and their links to major IB topics in theoretical and empirical studies like internationalization, networks, market entry, foreign direct investments issues, multinational companies operating in foreign countries and emerging markets seem to dominate the discussion both in the secondary data as journal articles and as results of bibliometric maps show in the big primary data as conference proceedings of this study.
Keywords: bibliometric study, liability of foreignness, culture, emerging markets, multinational companies/enterprises