Successful Methods for Teaching Strategic Management
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SMS 41st Annual Conference - Imagination and Inspiration: Creating Strategy Breakthroughs in a Discordant World
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Teaching strategic management well requires that students develop the strategic competencies needed to run a business in today?s digitized, highly connected, globalized world. By integrating interactive methods into strategic management courses, students of Generation Y and Z can build conceptual and analytical knowledge as well as develop the strategic, personal, and interpersonal competencies necessary in the business environment of the twenty-first century. Interactive methods help to discuss different beliefs, views, and perspectives and to facilitate the understanding of complex topics and theories. Interactive methods can be used in class and/or online. One comprehensive teaching design shows in detail how interactive methods can be integrated into a strategic management course for teaching complex theories and concepts of strategy and/or new subjects like platform industries, value networks or business ecosystems. Another course design enables students to develop an understanding of the complexity of strategy by applying strategy tools for themselves in peer groups.