On the way to open strategy ? approaches for stakeholder inclusion in the B2B sector
Sprache des Vortragstitels:
SMS 42nd annual conference - Innovative Strategies for an Open World
Sprache des Tagungstitel:
Firms need to re-think strategizing to cope with demands posed by the VUCA environment and therefore, some consider opening up their strategic process to include stakeholders with the objective to get more innovative and diverse ways of approaching strategizing. To date, however, little is known about the practices in open strategy processes. Therefore, the current study focuses on an in-depth analysis of an open strategy process with particular emphasis on dynamics and practices of inclusion in the initial phase. Via an exploratory case study, this research analyses how B2B companies can engage with open strategizing and create a mindset for Open Strategy formation with different stakeholders. Further, the study aims to outline methods and practices for integrating different stakeholders in the open strategy process.