Searching for customer perceived value. Insights for small-size distributors of medical technology in Austria
Sprache des Vortragstitels:
1st International Conference on Value Chain Management Steyr 2011: Modelling Value
Sprache des Tagungstitel:
The objective of this qualitative study has been to explore drivers of customer-perceived value for buyers in hospitals and to discuss the implications of the results for the management practice of small-size distributors of medical technology in Austria.